Trying to come up with a custom logo design for new business logos can sometimes be difficult. Your company logo design is the cornerstone to your business branding and so you want to get it right from the start. There are several design processes that can help guide you in creating the perfect logo.
Make sure your business name is yours legally. You don’t want to spend a lot of money and time creating your new custom logo design only to find you can’t use it because someone else owns the name. You can use an online service like legalzoom.com to register your trademark fast and for a reasonable price. When creating corporate logos, this is the first step.
Review or create a mission statement. This may seem like an unnecessary step when creating business logos however, it really helps to form a “brand”. Your mission statement should be a concise paragraph or two that contains the various purposes, visions and values of your company. Using your mission statement to direct your brand will build a consistent message and provide a strong foundation for creating your business logo design.
Keeping your mission statement in mind, try to choose three attribute that describe your company. An example for a home improvement company might be: reliable | customer service | quality. Where as a daycare center might select: caring | trustworthy | safety. These attribute will help form your logo design style.
Competitor analysis. Now that you know what your company is all about it’s time to check out the competition. Look for similar businesses in the phone book, around your town, and online to see what style of logo they have. Find ones that you like and ones that you don’t like. This will help your logo artist determine the type of artwork that will best fit your taste. Print them out or take photos and keep them in a file folder during the logo design process.
Corporate colors. Select one or two colors that will represent your company and stick with them. Once you’ve decided on your company colors find out what the numbers are for print and web use so that you can stay consistent throughout your marketing.
There are four basic types of logo styles to choose from. They type you choose will depend on the type of business your in and your marketing goals.
These logos are the most commonly used because of their simplicity. It focuses primarily on text and typeface.
A lettermark logo contains a typographic mark. It is usually the abbreviated name of the business or its initials such as 3M or IBM.
A brandmark logo is a symbol. It’s sometimes abstract but serves to represent a business. This is a very powerful logo type that many large corporations use, like the Nike swoosh or McDonald’s arch. It usually takes great exposure before the bandmark logo is identified without using a company name along with it.
Iconic logos are basically a combination of the brandmark and the wordmark logos.
Whichever style of logo you choose, remember it is usually best to keep the design clean and simple. This will prevent your new logo from going out of style and looking old-fashion. It will also make it easier and less expensive to reproduce on your marketing materials.
Make sure your logo is produced in a vector format. A vector format is a format that is made up of points and lines that can be scaled to what ever size needed without losing quality.
Exclusive rights. You’ll want to make sure you have exclusive rights to your new business logo if at all possible. Your logo represents your business and should identify you as a unique company.
Starting a new business and making a custom logo design that works for your company is easy when you follow these simple steps. Our Associates at the Logo Design Guru make getting your new logo a breeze. They have a proven online ordering system that makes the ordering process very easy and they have terrific support.