Premade logos are logos that are ready-made logos designed around a generic name. Small businesses can save money by purchasing a premade logo over a custom logo design. The price for these types of logos run about $100.00 and you can usually get them in a day or two.
Premade Logo Advantages
The advantages of buying a premade logo are that you save time, you save money, and there is no risk because you see your new logo before you purchase it. Also, trying to come up with a logo concept that will work for your business can sometimes be difficult. With logos that are premade you simply choose the logo that you like and customize it with your business name, font choices and corporate colors.
Premade Logo Disadvantages
The disadvantage of purchasing a ready-made logo is that some other business may purchase that exact logo unless you buy the exclusive rights to it. This may or may not be an issue, depending on how large your business is and whether or not you plan to franchise your business in the future. It is always advisable to purchase the exclusive rights to your new logo if possible to prevent trademark issues down the road.
A good rule of thumb when selecting a logo design for your business is to choose a simple design and one that “fits” your business. Ultimately you want a logo that will represent your company as a leader and the best in your industry.
When selecting a premade logo make sure you get a vector file format. A vector format is made up of lines and points so that it can be enlarged without loosing any quality. This will be needed for your graphic artist or printer to properly prepare your printing and silk-screening materials.
Another thing to consider is how will your logo look in black and white or in gray-scale? Most newspapers and faxes don’t print in color. Not every logo will reproduce well in black and white. To test this you can simply print the page sample in black and white to see the results. If it doesn’t print clearly, you may need a logo or graphic artist to produce a specific version of your new logo for these applications.
There’s no question that finding a premade logo that’s right for your small business is a real bargain. It will definitely save you money and can fast-track your efforts to getting a professionally designed logo. By simply following these simple guide-lines you can have your new business logo tomorrow.
- Simple Design
- Industry Appropriate
- Vector Format
- Exclusive Rights
- Looks good in Black & White