The best restaurant logos are logos that are designed specifically for a restaurant. As a logo designer I know the importance of creating custom logos designed specifically for an industry. However, many restaurant owners simply do not have the funds that it takes to have a logo custom made for them. By following the guidelines below you can buy logos online that look as though you hired an agency to design them but at a fraction of the cost.
Because these logos will be used primarily on outdoor signage and menus, there are a few things to keep in mind when buying a logo for a restaurant.
A logo that will be used in marketing a restaurant will need to be reproduced in many different sizes. Restaurant signs need to be seen from the street and the logo should be easy to read from passing vehicles. You will also use this logo on your menus and for all of your marketing material so it should look good in many different sizes.
Tip: Make sure you purchase a vector formatted logo so your logo will scale without loosing quality.
When deciding on what colors to use for restaurant logos, it’s important to consider the type of restaurant it is. While Mexican Restaurant Logos can be fun and contain bright colors, French Restaurant Logos are usually more subdued.
A logo can be made up of type alone, an image, or a combination of both. All of these can be effective methods for creating restaurant logos.
However, if outdoor signage is a primary factor in obtaining customers, an image will get your message across better than type alone.
For example: Italian restaurant logos sometime use the image of pizza, spaghetti, or wine to get there message across quickly.
Every restaurant has a unique personality and it’s a restaurant logos job to express it. Coffee Shop Logos are casual while Fine Dining Restaurant Logos range from very formal or modern/minimalist.
When deciding on a logo for your restaurant make sure it fits your restaurant’s character which is somewhat determined by its cuisine.
Choosing a Restaurant Logo
When it’s time to choose your new restaurant logo you can either have one custom made or purchase a ready-made logo. I recommend looking for a ready made logo first and then if you can’t find something that works have one created for you.
We partner with 99 Designs where you can find hundred of ready made logos for restaurants. Buying a ready made logo is easy since they are pre designed and you can see what they look like before you buy them. You can also make changes like color and adding tag lines. If you can find one that fits your needs, you can have your new logo in a few days and get on with running your restaurant business.
If for some reason they don’t have what you are looking for you can start a design project where you pick your own price and logo artist from all over will design a custom logo for your restaurant. This option costs a little more than the ready made option but you only pay if you accept a logo design.
Here are a few samples of restaurant logos designed by 99 Designs.
Our Restaurant Marketing Guide helps you rank at the top of Google Maps and Google Places.